Social Science Projects
The SAFE Coral Program aims to inspire advocacy through program communications and activities.
Social science informs our efforts towards creating strategic and effective communications, education and messaging.
JOIN US AT THE AZA ANNUAL CONFERENCE!
Materials for Attendees to the AZA Annual Conference Session
Session Title: Building Better Coral Conservation Communications, Education, and Messaging: Insights from the TALKING CORAL initiative.
Join us for an insightful session on TALKING CORAL.
Learn about the TALKING CORAL initiative and test drive its suite of messaging tools.
Don't miss out on building better communication strategies!
What is
TALKING CORAL?
With funding from Disney Conservation and in collaboration with the Human Nature Group, the SAFE Coral Program's Communication, Education and Messaging (CEM) working group has created a tool to help coral conservation communicators share messages and tell stories that resonate with various audiences.
TALKING CORAL has been developed following hours of listening sessions and surveys conducted with SAFE Coral Program partners and our community of conservation communicators. It is available in both full, unabridged and abbreviated or unabridged versions to suit a variety of messaging development needs.
In 2026, our program has again collaborated with our program partners and the Human Nature Group to test drive the concepts and ideas provided in TALKING CORAL to advance the effectiveness of our coral conservation conversations across the country.
TALKING CORAL
full, unabridged version
TALKING CORAL
shortened, abridged version
